Field Notes V5 I6
April 27, 2025
As May unfolds with its warm weather and vibrant energy, it brings a season of opportunity for sports tourism organizations looking to connect with audiences in impactful ways. With key holidays like Cinco de Mayo, Mother’s Day, Memorial Day, and National Creativity Day, this month offers a dynamic landscape for creative marketing.
At Raconteurs, we understand how vital it is to stay ahead of trends while crafting messages that resonate. That’s why we’ve compiled a brief overview of what marketers should keep top of mind this month.
May marks the transition from spring to summer—a perfect time to refresh your campaigns with themes of travel, fun outdoor events, and seasonal experiences within your destination or at your events. Bright visuals and energetic language can help reflect the spirit of summer that’s just around the corner.
Memorial Day also presents an important opportunity, not just for events but also for messages of gratitude and community. Campaigns that highlight support for veterans and the community can foster deeper connections and build brand loyalty.
On the content side, short-form video continues to thrive. Platforms like TikTok, Instagram Reels, and YouTube Shorts are ideal spaces to share engaging content. This is also a great time to invite user-generated content through challenges and testimonials, which build authenticity and trust.
Email marketing isn’t being left behind either. Campaigns that respond to user behavior and include dynamic content can significantly improve engagement and conversions.
Looking at broader digital trends, SEO is changing how users interact with content, meaning high-quality, intent-focused writing is more critical than ever.
We are dedicated to helping our clients maximize their advertising efforts. To help you navigate this evolving landscape, we recommend focusing on four core tips: keep your SEO updated with relevant keywords and technical audits, gradually adopt AI tools to automate key tasks, monitor links for errors, and find the right balance between performance and traditional campaigns for optimal control.
As always, thank you for reading. We’re excited to help you make the most of this vibrant month.
x Matt Dunn